Sunrise Scoop July 2023

Sunrise Highlights

We are so grateful to all of our donors who make our mission possible.

Lead Story – Brand-New Places to Play

New projects at Sunrise’s Long Island and Pearl River camps are making a tremendous difference 

Deanna Slade is always as excited as our campers are for summer to begin. But this season, the Vice President of Camping and Related Services and the Director of Sunrise Day Camp–Long Island was extra excited to see campers’ reactions to three amazing new projects at the Long Island camp – The Randi and Clifford Lane Sunrise Stadium, The Laura Rosenberg Foundation Hangar and The Billie and George Ross Game Court. And in Pearl River, children jumped for joy after the official opening of that camp’s fantastic Billie and George Ross Playground, which the Rosses also funded.  

“Each project will have a great impact on the quality of our program and certainly beautifies our campgrounds,” said Deanna, continuing that the new hangar – “where our kids have their home bases, eat lunch and do a variety of activities throughout the day, is colorful, spacious and features two new private, all-gender bathrooms. It is a stunning centerpiece at camp!”  

The Laura Rosenberg Foundation regularly sponsors SunriseWALKS and created the STEAM Shack on Long Island and an outdoor STEAM area at Pearl River. “It is our pleasure to help make the campgrounds look beautiful and allow everyone to enjoy all the great things on the property,” said Michael Rosenberg.  

Randi and Clifford Lane have also completed several game-changing projects at Sunrise Day Camp–Long Island – including a massive update to their playground three years ago – and the new Randi and Clifford Lane Sunrise Stadium is no exception.  “The kids love kickball, but the space wasn’t ideal,” explained Deanna. “The renovations supported by the Lane family include a new fully turfed field and two shaded dugouts. It’s a camp favorite this year!” When the Lanes took on the nearby “Field of Dreams” project (adding turf to the existing JK Kids Shade structure), they had noticed the undeveloped field where the stadium now stands. “When Sunrise…was ready to dedicate resources to that piece of land we could not say no,” said Clifford Lane. “Aside from being next to the ‘Field of Dreams,’ it’s now an area that can be used for all ballfield activities. What campers don’t love that?”  

Long Island campers had always loved hanging out at the handball court. The new Billie and George Ross Game Court is now entirely shaded. One side is turfed to play a camp favorite – 9 Square – and the other side is designed for pickleball, hopscotch, shuffleboard, and any circle game you can imagine! “Kids are having a blast,” said Deanna. Pearl River campers are also loving the new Billie and George Ross Playground.  

“Sunrise Day Camp is at the top of the list of organizations that we are passionate about. The Playground at Pearl River and Game Court on Long Island are two exciting new projects for us,” said Billie and George Ross. “They have been incredibly well-received and if they can help make a day, or an hour, or even a half hour more pleasant – that’s wonderful!”  

The Long Island projects and so many more were generously and skillfully built by the Senter Group. “I’ve done all I can wherever I can,” said Stewart Senter, who owns the construction firm. “I think the facilities at Sunrise will be the envy of every camp in the U.S. It’s something I’m very proud to be a part of and I will continue to help wherever I can.”  

“As our camper enrollment continues to grow, having more play spaces makes a tremendous difference for our children,” said Beth Fetner, Sunrise Association’s Chief Development Officer.  While Sunrise doesn’t have an official “wish list,” Beth welcomes anyone interested in capital improvement projects to reach out to her.  

“We all do our part for these kids to have an amazing summer and without the incredible gifts and giving hearts of our donors, we wouldn’t be able to do our jobs well,” said Deanna. “Thank you for supporting Sunrise, supporting our kids and all of our programs!” 

Sunrise Association and Aflac Deliver Smiles to Campers at Sunrise Day Camp – Chicago

Sunrise Association and Aflac partnered to bring smiles to children and families facing childhood cancer to our newest Sunrise Day Camp—Sunrise Day Camp–Chicago in Lake Zurich, Illinois. Aflac provided My Special Aflac Ducks® to campers, offering comfort, joy, and distraction during their pediatric cancer journey. Aflac has also provided the Sunrise Association with a generous $60,000 contribution to send 10 children to camp, supporting our mission to bring back the joys of childhood to children with cancer and their siblings.  

Read full article here

Westchester Golf Outing Raises Record $475,000 for Children with Cancer and Their Siblings

The 7th Annual Westchester Golf Outing on July 17 was an unprecedented success, raising a record-breaking $475,000 for Sunrise Day Camp-Pearl River. This year, we expanded to two golf courses and sold out both, introduced a high-energy cardio tennis program, and welcomed back boutique vendors. With over 300 guests at the dinner, we celebrated our honoree Justin Driscoll and applauded the event chairs, Andy Cott, Marc Feuerstein, and Andy Frank, as well as the entire event committee. Together, we continue to bring back the joys of childhood to children with cancer, thanks to the unwavering support of our donors and the loving community we have built.

Photo (L-R): Andy Frank, Justin Driscoll, Arnie Preminger, Andy Cott, Marc Feuerstein

Wheels Up! Arrives in Israel

Wheels Up! just reached a new destination—Israel! Select episodes of Wheels Up! have been overdubbed in Hebrew with Arabic subtitles, bringing a much-needed escape for children being treated at Sunrise Israel affiliated hospitals. 

Wheels Up! is an engaging video series that transports children in hospital beds to exciting destinations around the world. In partnership with American Airlines, Sunrise Association has produced and distributed over 100 episodes of Wheels Up! since 2020. Wheels Up! is currently being shown in 150 hospitals in the US, Canada, and now Israel! 

1st Camp Counselor Appreciation Day in the Books!

The inaugural Camp Counselor Appreciation Day, a Sunrise Association initiative, was celebrated on Friday, July 7 at all Sunrise Association Day Camps as well as summer day camps across the country. The day was filled with hugs, special round-ups, arts and craft projects and lots and lots of love! The day’s success ensures its place as an annual tradition that will grow with each passing year.  

See how our camps celebrated the day on Facebook and Instagram.

Sunrise In the News 

Fundraising Events

Please click on the event below that you are interested in.

August 7, 2023

Mildred & Samuel Levine Memorial Golf Classic
The 17th Annual Mildred & Samuel Levine Memorial Golf Classic will be on Monday, August 7. Golf will be held at three courses: The Seawane Club, Rockaway Hunting Club and Hempstead Golf & Country Club. In addition to golf, the event offers tennis & pickleball, cards & games, shopping & lunch, and cocktails & dinner. Join us as we celebrate and honor our 2023 honorees: George Brewster, Robert DiBiase, Stewart O’Brien, Terence O’Brien, Stuart Rabinowitz, and the Stern Family/Platsky Company. All proceeds benefit the children of Sunrise Day Camp–Long Island. Purchase tickets, sponsorships, journal ads and donate at

SunriseWALKS is coming to an area near you! 

Mark your calendars for a day of inspiration, community, and support on October 15, 2023. Join us at the following SunriseWALKS events: 

SunriseWALKS Pearl River – October 15 
Raise funds for Sunrise Day Camp–Pearl River at Camp Ramaquois in Rockland County, New York.

HorizonWALKS Baltimore – October 15 
Support Horizon Day Camp–Baltimore and help restore childhood joys for children with cancer and their siblings.

SunriseWALKS Chicago – October 15 
Lace up your shoes for the 2nd annual SunriseWALKS Chicago at Lake County JCC in Lake Zurich. Join us in bringing happiness to children with cancer and their siblings.