Sunrise Association

2022 Impact Report

Our Values

  • FUN IS MANDATORY Sunrise is children just being children – having fun playing and laughing together. We want every child, even if they can only attend for one day, to have the best day ever!
  • INCLUSIVITY AND DIVERSITY Sunrise is a worldwide organization made up of people from every walk of life who recognize and embrace the particular journey that our children are on. Sunrise actively seeks to create inclusive communities – whether at camp or in the hospitals – that celebrate diversity and equity among all our children and staff while respecting both the distinctions and the commonalities that bind us together as a human family.
  • HOPE & HEALING While we cannot cure cancer, Sunrise can provide the healing of the heart as well as the hope that each child can experience the true meaning of childhood.

Our Mission

The mission of the Sunrise Association is to bring back the joys of childhood to children with cancer and their siblings worldwide. This mission is accomplished through the creation and oversight of welcoming, inclusive Summer Day Camps, Year-Round Programs and In-Hospital Recreational Activities, all offered free of charge.

Our Vision

We work towards a world where cancer will not be the defining factor in a child’s life; where children and families navigating the difficult world of pediatric cancer can find hope, love and an extra ray of sunshine; where cultural diversity is embraced and every child is celebrated for who they are and for the unique gifts they bring into the world.

From Our Leadership

Dear friends,

Sitting down to write this letter, the word growth is top of mind. Over these past few years, despite unprecedented challenges, we have seen a season of Sunrise growth unlike others. Our in-hospital programs and services are now in more than 100 hospitals across the country, when just four years ago, that number was 26. This past summer we opened two new camps, and we can’t wait for the opening of our 12th camp this summer, in the Windy City of Chicago. Our staff continues to grow proportionally – as do our partner organizations – assuring that we will continue meeting the needs of the increasing number of families in our orbit while assuring that the quality of our existing programs is protected and nurtured.

Looking beyond the numbers, we begin to understand the meaning of this growth. Take the first annual SunriseWALKS Chicago, which took place in October. More than 200 supporters of all ages gathered nine months before a camper will even set foot in the new camp. The community bundled up outside on a chilly morning and raised nearly $55,000 to welcome Sunrise to their campgrounds. It was a tremendous show of faith by a brand new Sunrise community. We’ve seen this before and we will see it again. Families who have just received a cancer diagnosis for a child have no idea that this inspiring group of people has come together to make each other’s lives better. Their lives are about to interact in the most beautiful ways. Because of us. Because of you.

The numbers inspire us to go further, farther and closer to meeting our goal of reaching one-third of all eligible U.S. pediatric cancer patients and their siblings by 2026.

It is attainable. We remember that when we started out in 2006, we had one summer day camp with 96 children enrolled. By this July, we anticipate having 12 locations worldwide – including our virtual camp, SunriseVX. In addition, we are rapidly increasing our yearround services within hospitals worldwide, including our in-person Sunrise on Wheels programs along with our numerous virtual offerings. All in all, we anticipate engaging more than 40,000 children within a year’s time.

We can do this. We will do this. And the stories you are about to read go beyond the numbers to shine a light on why we do what we do. They highlight the joy and smiles that we bring to children and their families. They celebrate our supporters and partners of all ages who are making these dreams a reality. They celebrate you.

We deeply thank you.

Joy ZelinBoard Chair
Arnie PremingerPresident & CEO

A Look Back At 2022…

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Day Camps

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Campers enrolled

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Children served in hospitals

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Weekly In-Hospital Sunrise On Wheels Programs

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Hospitals participating in Sunrise virtual programs

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Sunrise Smiles
  • Sunrise Association
  • Doing regular childhood things like going to school was incredibly difficult for Hina Zahid when she was very young. Hina had battled a brain tumor twice first at the age of 2 and then again after relapsing when she was 9. That’s when Hina found Sunrise Day Camp Long Island and the experience was life-changing.

    “Sunrise offered me an immediate safe space,” Hina explained. “It wasn’t about treatment or cancer it was about having fun.” When Hina aged out of the camper program, she came back the following summer as a counselor and has served in that important role ever since. “I wanted nothing more than to give back to the greatest place on Earth and help other kids experience the same magic as I did.”

    Like Hina, many former campers are helping us continue to make that Sunrise magic. This past summer, there were almost 50 Sunrise and Horizon Day Camp counselors who had once been campers. It’s not surprising that the older camps have seen more campers transition to the counselor role, and as Sunrise continues to grow, we can expect to see many more at all locations. Deanna Slade, Vice President of Camping and Related Services and the Director of Sunrise Day Camp–Long Island, observes that many of our campers-turnedcounselors share similar feelings about why they come back. “These kids have had such an incredible and impactful experience at Sunrise that they want to pay it forward to other kids,” said Deanna. “The campersturned-staff have seen their counselors as their role models and want to give back to our current campers. It’s really special.”

    These campers-turned-counselors have first-hand connections to cancer, and often express to Deanna that it’s “interesting to be on the other side” of the camping experience. “These counselors spend a lot of time reflecting back to when they were campers,” said Deanna, and often exhibit qualities that make them successful in the counselor role. These qualities include being compassionate, hard-working, thoughtful, creative, dedicated and good team players.

    Returning as counselors also allows former campers to remain active in the Sunrise community. Alis Almonte started Sunrise Day Camp–Pearl River as a camper in 2018 and became a counselor in 2021. “Sunrise Day Camp has become my safe space,” said Alis. “There is no place I feel more comfortable in my skin than in the campgrounds at Sunrise Day Camp–Pearl River.”

    Nathaniel Blades, 19, has been at Sunrise Day Camp–Long Island for the past 14 summers. His twin brother, Elijah, was diagnosed with acute lymphoblastic leukemia (ALL) right before their fifth birthday. Nathaniel shared that he returns as a counselor to give back to others and to stay connected. “When my brother and I were campers, Sunrise gave us an opportunity to have a summer and not worry about cancer or treatments. I wanted to give back and give an opportunity for other campers to enjoy their summer,” he said. “There’s no question that I’ll continue working for/with Sunrise. Sunrise is like home, and I never want to leave my family.”

From campers to counselors: Paying it forward

Doing regular childhood things like going to school was incredibly difficult for Hina Zahid when she was very young. Hina had battled a brain tumor twice first at the age of 2 and then again after relapsing when she was 9. That’s when Hina found Sunrise Day Camp Long Island and the experience was life-changing.

“Sunrise offered me an immediate safe space,” Hina explained. “It wasn’t about treatment or cancer it was about having fun.” When Hina aged out of the camper program, she came back the following summer as a counselor and has served in that important role ever since. “I wanted nothing more than to give back to the greatest place on Earth and help other kids experience the same magic as I did.”

Like Hina, many former campers are helping us continue to make that Sunrise magic. This past summer, there were almost 50 Sunrise and Horizon Day Camp counselors who had once been campers. It’s not surprising that the older camps have seen more campers transition to the counselor role, and as Sunrise continues to grow, we can expect to see many more at all locations. Deanna Slade, Vice President of Camping and Related Services and the Director of Sunrise Day Camp–Long Island, observes that many of our campers-turnedcounselors share similar feelings about why they come back. “These kids have had such an incredible and impactful experience at Sunrise that they want to pay it forward to other kids,” said Deanna. “The campersturned-staff have seen their counselors as their role models and want to give back to our current campers. It’s really special.”

These campers-turned-counselors have first-hand connections to cancer, and often express to Deanna that it’s “interesting to be on the other side” of the camping experience. “These counselors spend a lot of time reflecting back to when they were campers,” said Deanna, and often exhibit qualities that make them successful in the counselor role. These qualities include being compassionate, hard-working, thoughtful, creative, dedicated and good team players.

Returning as counselors also allows former campers to remain active in the Sunrise community. Alis Almonte started Sunrise Day Camp–Pearl River as a camper in 2018 and became a counselor in 2021. “Sunrise Day Camp has become my safe space,” said Alis. “There is no place I feel more comfortable in my skin than in the campgrounds at Sunrise Day Camp–Pearl River.”

Nathaniel Blades, 19, has been at Sunrise Day Camp–Long Island for the past 14 summers. His twin brother, Elijah, was diagnosed with acute lymphoblastic leukemia (ALL) right before their fifth birthday. Nathaniel shared that he returns as a counselor to give back to others and to stay connected. “When my brother and I were campers, Sunrise gave us an opportunity to have a summer and not worry about cancer or treatments. I wanted to give back and give an opportunity for other campers to enjoy their summer,” he said. “There’s no question that I’ll continue working for/with Sunrise. Sunrise is like home, and I never want to leave my family.”

2021 – 2022 Financial Overview

Sources Of Revenue

  • Special Events

    $3,880,746

  • Contributions and Grants

    $4,564,746

  • SunriseWALKS

    $1,688,454

  • Misc. Income

    $108,179

  • Total Raised in support of the Sunrise Association

    $10,242,125

Uses Of Funds

  • Day Camps, On Wheels and Year-Round Programs

    $7,148,276

  • Management

    $1,061,678

  • General Development

    $736,041

Assets

  • Total Assets

    $16,506,297

  • Net Assets

  • Unrestricted

    $8,290,050

  • Temporarily Restricted

    $3,888,566

  • Total Net Assets

    $12,178,616

Sunrise Programs By The Numbers

Sunrise magic shines brightly from coast to coast in the US and beyond and to children everywhere, through the opening of new camps and multiple in-hospital programs.

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Day Camps

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Sunrise On Wheels Programs

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Hospitals reached by Virtual Programming

Impact Report 2022

With Deepest Thanks

We gratefully acknowledge our friends who have made the dream of Sunrise into a reality…

  • 2 Friends Clothing
    Advanced Energy Center
    Advantage Title
    Lisa & Marc Albert
    Alice & Jaclyn
    Houseknecht Foundation Anthem, Inc ASAP Sales Corp.
    Aspro Mechanical Contracting, Inc. Astoria Federal Savings
    Audubon Communities
    Lori & Barry Ballen
    Bank of America Charitable Foundation Bank of America Securities
    Barclays
    Stephanie & Paul Basta
    Bill Wolf Petroleum Corp.
    Blackman Plumbing Supply Co., Inc. BlackRock
    Dana & Michael Blum
    BNB Bank
    John Bonello
    Stefanie Bower
    Judy & Stuart Brenner *
    Barbara & Paul Brensilber
    Braunstein Turkish LLP
    Ellen & Michael Brown
    Brown Advisory, Ann & Michael Hankin The Bunting Family
    Eunice & Rob Burnett
    Loretta & John Cameron
    Capital One
    CAPTRUST Community Foundation, Inc. CBRE NY Consulting & Agency Groups Certilman Balin Adler & Hyman LLP Marina & Spencer Chimerine
    Lois Kohn-Claar & Gary Claar
    Shelly & Lawrence Cohen
    Steven Cohen
    Karen & David Cole
    Cord Meyer Development LLC
    Daniel J. Hannon & Associates Inc.
    Daniel L. Nir & Jill E. Braufman Family Foundation
    Daniell Family Foundation, Inc.
    Danzig Charitable Trust
    Henry D’Auria
    Bari & Troy David
    David T. Diamond Holding
    Dedicated Building Services
    Designs that Donate
    Dime Community Bank
    Judy & Anthony Dolce
    Dunkin’ Joy in Community Foundation Eco Thermal Contracting, Inc Rebecca & Martin Eisenberg
    Estate of Doris M. Towell Faber Eubanks LLC
    Janet & Mitchell Feldman
    Elizabeth & Matt Feuer
    Nicole & David Finkel
    Michael Fliderbaum
    Nancy & Bruce Frank
    Frederic R. Coudert Foundation
    Frieze Family Foundation
    Cindy & Brian Gavin
    George A. Ohl, Jr. Trust
    Gilbane Building Company
    Arlene & Larry Gilbert
    Gil Meyerowitz, Inc.
    Donna & Jonathan Glabman
    Jaime & Rich Glazerman
    Glen Oaks Club
    Arlene & Morris Goldfarb
    Goldman Sachs
    Tara Slone-Goldstein & Wayne Goldstein Bonni Gould
    Graham Company
    Mindy & Jonathan Gray
    Harbor East Management Group LLC Jason Hanna
    Carol Harrison
    Haymakers for Hope
    The Henry Family
    Horizon Insulation
    Jim & Pat Houlihan
    Howard & Irene Levine Family Foundation
    Illuminado Partners LLC
    Infinity Drain
    Institutional Insurance Group
    Irving I. Moskowitz Foundation
    Cathie & Joshua Isay
    Jewish Federation of Greater Pittsburgh J. Ira and Nicki Harris Family Foundation John N. Blackman Sr. Foundation
    Jonis Realty
    Jordan Cooper LLC
    JRM Construction Management
    Stacy & Gary Kaplan
    Bonnie & Daniel Katz
    Susan & Robert Katz
    Susan & Shepard Kay
    Angela & Richard Kessel
    Kimco Realty
    KPMG
    Andrea & Rob Kramer
    Cathy Krieger
    Amy & Evan Krinick
    Laura & Robert Landau
    Law Offices of Peter T. Nicholl
    Ellen & Martin Levine
    Lisa Beth Gerstman Foundation
    Estee Levine & David Little
    Kim & David Levine
    Susan & Eric Levy
    Tracy & David Levy
    Lexus Champions for Charity
    Liberty Mechanical Contractors, Inc. Jessica & Stuart Lippman
    Judy & Larry Lippman
    Ellen & Jonathan Litt
    London Jewelers
    Michael Lowenstein
    Mary and Daniel Loughran Foundation Adrienne & Geoffrey Lurie
    Linda & Steve Marcus
    Randi Marcus
    Wendy & John McConaghy
    McCormick & Company, Inc.
    Laurie & Jack Messerly
    Millennium Management LLC
    Vicki & David Miller
    Natalie & Richard Mines
    Shelly & Neil Mitchell
    Mixology Scarsdale, LLC
    Beth & Kenneth Motschwiller
    MSC Industrial Direct Co., Inc.
    Cindy & Scott Musoff
    NBC 4 New York
    Neuberger Berman
    NGL Insurance Group
    Old Westbury Golf & Country Club Foundation
    Open Sky Foundation
    Orange & Rockland
    Dipak & Amit Patel
    The Paterakis Family
    Paul, Weiss, Rifkind, Wharton & Garrison LLP
    Lindsay & Brett Pelton
    Joan & Joel Picket
    Piper Sandler
    Plumbers Local Union #1
    Bunny Podell
    Dee & Jonathan Pratt
    Praxis Public Relations Inc.
    Premier Legal Advantage Inc
    Prime Food Processing Corp.
    Pyramid Foundation, Inc.
    Ravens Foundation
    Danielle Contillo & Mike Razewski
    Russ Reardon
    Reilly Financial Group
    Tammy & Michael Reisman
    Julie & Charles Riviezzo
    Rivkin Radler LLP
    Nina & Allan Rodolitz
    Rosedale Federal Savings & Loan Association
    Lisa & Neil Rosenfeld
    Robert Ross
    RRSC Inc.-Trail’s End Camp
    Gail & Richard Rubel
    Sandler Capital Management
    Ellen Pease & Charles Scheeler
    Sheri & Alan Seiler
    SightMD
    Signature Bank
    Katie Hangley & Howard Simon Stephanie & David Simon
    SJS Capital Partners
    Skadden, Arps, Slate, Meagher & Flom LLC
    Karen & Marc Spector
    The Starker Family Foundation
    State Of Maryland
    Rachel & Alexander Stern
    Steven and Beverly
    Rubenstein Foundation
    Tarter Krinsky & Drogin LLP
    TD Securities Underwriting Hope Fund, Inc.
    The Carol & Arnold Wolowitz Foundation
    The Dhyani Foundation
    The Hammill Family Foundation
    The Inlay Foundation
    The Joe & Hellen Darion Foundation
    The Marion I. & Henry J. Knott Foundation
    The Natan and Sara Blutinger Charitable Foundation
    The Schwarz Family Foundation
    The Seawane Country Club
    The Stewart & Marlene Greenebaum Family Foundation
    Tiedemann Investment Group
    TOTO
    UBS Financial Services
    Umberto and Clorinda Romano Foundation
    Van Houten Farms, LLC.
    Vert Charitable Trust
    Susan & Barry Weisfeld
    Nicole & Seth Yablans
    Vivian & Jim Zelter

  • Horizon Day CampMetro DC|VA|MD
  • Sunrise Day Camp Chicago
  • We would also like to extend our thanks to the thousands of Sunrise Association donors who have made gifts of $24,999 or less, but for whom space constraints currently make it impossible to list in this issue.

$25,000 – $49,999

2 Friends Clothing
Advanced Energy Center
Advantage Title
Lisa & Marc Albert
Alice & Jaclyn
Houseknecht Foundation Anthem, Inc ASAP Sales Corp.
Aspro Mechanical Contracting, Inc. Astoria Federal Savings
Audubon Communities
Lori & Barry Ballen
Bank of America Charitable Foundation Bank of America Securities
Barclays
Stephanie & Paul Basta
Bill Wolf Petroleum Corp.
Blackman Plumbing Supply Co., Inc. BlackRock
Dana & Michael Blum
BNB Bank
John Bonello
Stefanie Bower
Judy & Stuart Brenner *
Barbara & Paul Brensilber
Braunstein Turkish LLP
Ellen & Michael Brown
Brown Advisory, Ann & Michael Hankin The Bunting Family
Eunice & Rob Burnett
Loretta & John Cameron
Capital One
CAPTRUST Community Foundation, Inc. CBRE NY Consulting & Agency Groups Certilman Balin Adler & Hyman LLP Marina & Spencer Chimerine
Lois Kohn-Claar & Gary Claar
Shelly & Lawrence Cohen
Steven Cohen
Karen & David Cole
Cord Meyer Development LLC
Daniel J. Hannon & Associates Inc.
Daniel L. Nir & Jill E. Braufman Family Foundation
Daniell Family Foundation, Inc.
Danzig Charitable Trust
Henry D’Auria
Bari & Troy David
David T. Diamond Holding
Dedicated Building Services
Designs that Donate
Dime Community Bank
Judy & Anthony Dolce
Dunkin’ Joy in Community Foundation Eco Thermal Contracting, Inc Rebecca & Martin Eisenberg
Estate of Doris M. Towell Faber Eubanks LLC
Janet & Mitchell Feldman
Elizabeth & Matt Feuer
Nicole & David Finkel
Michael Fliderbaum
Nancy & Bruce Frank
Frederic R. Coudert Foundation
Frieze Family Foundation
Cindy & Brian Gavin
George A. Ohl, Jr. Trust
Gilbane Building Company
Arlene & Larry Gilbert
Gil Meyerowitz, Inc.
Donna & Jonathan Glabman
Jaime & Rich Glazerman
Glen Oaks Club
Arlene & Morris Goldfarb
Goldman Sachs
Tara Slone-Goldstein & Wayne Goldstein Bonni Gould
Graham Company
Mindy & Jonathan Gray
Harbor East Management Group LLC Jason Hanna
Carol Harrison
Haymakers for Hope
The Henry Family
Horizon Insulation
Jim & Pat Houlihan
Howard & Irene Levine Family Foundation
Illuminado Partners LLC
Infinity Drain
Institutional Insurance Group
Irving I. Moskowitz Foundation
Cathie & Joshua Isay
Jewish Federation of Greater Pittsburgh J. Ira and Nicki Harris Family Foundation John N. Blackman Sr. Foundation
Jonis Realty
Jordan Cooper LLC
JRM Construction Management
Stacy & Gary Kaplan
Bonnie & Daniel Katz
Susan & Robert Katz
Susan & Shepard Kay
Angela & Richard Kessel
Kimco Realty
KPMG
Andrea & Rob Kramer
Cathy Krieger
Amy & Evan Krinick
Laura & Robert Landau
Law Offices of Peter T. Nicholl
Ellen & Martin Levine
Lisa Beth Gerstman Foundation
Estee Levine & David Little
Kim & David Levine
Susan & Eric Levy
Tracy & David Levy
Lexus Champions for Charity
Liberty Mechanical Contractors, Inc. Jessica & Stuart Lippman
Judy & Larry Lippman
Ellen & Jonathan Litt
London Jewelers
Michael Lowenstein
Mary and Daniel Loughran Foundation Adrienne & Geoffrey Lurie
Linda & Steve Marcus
Randi Marcus
Wendy & John McConaghy
McCormick & Company, Inc.
Laurie & Jack Messerly
Millennium Management LLC
Vicki & David Miller
Natalie & Richard Mines
Shelly & Neil Mitchell
Mixology Scarsdale, LLC
Beth & Kenneth Motschwiller
MSC Industrial Direct Co., Inc.
Cindy & Scott Musoff
NBC 4 New York
Neuberger Berman
NGL Insurance Group
Old Westbury Golf & Country Club Foundation
Open Sky Foundation
Orange & Rockland
Dipak & Amit Patel
The Paterakis Family
Paul, Weiss, Rifkind, Wharton & Garrison LLP
Lindsay & Brett Pelton
Joan & Joel Picket
Piper Sandler
Plumbers Local Union #1
Bunny Podell
Dee & Jonathan Pratt
Praxis Public Relations Inc.
Premier Legal Advantage Inc
Prime Food Processing Corp.
Pyramid Foundation, Inc.
Ravens Foundation
Danielle Contillo & Mike Razewski
Russ Reardon
Reilly Financial Group
Tammy & Michael Reisman
Julie & Charles Riviezzo
Rivkin Radler LLP
Nina & Allan Rodolitz
Rosedale Federal Savings & Loan Association
Lisa & Neil Rosenfeld
Robert Ross
RRSC Inc.-Trail’s End Camp
Gail & Richard Rubel
Sandler Capital Management
Ellen Pease & Charles Scheeler
Sheri & Alan Seiler
SightMD
Signature Bank
Katie Hangley & Howard Simon Stephanie & David Simon
SJS Capital Partners
Skadden, Arps, Slate, Meagher & Flom LLC
Karen & Marc Spector
The Starker Family Foundation
State Of Maryland
Rachel & Alexander Stern
Steven and Beverly
Rubenstein Foundation
Tarter Krinsky & Drogin LLP
TD Securities Underwriting Hope Fund, Inc.
The Carol & Arnold Wolowitz Foundation
The Dhyani Foundation
The Hammill Family Foundation
The Inlay Foundation
The Joe & Hellen Darion Foundation
The Marion I. & Henry J. Knott Foundation
The Natan and Sara Blutinger Charitable Foundation
The Schwarz Family Foundation
The Seawane Country Club
The Stewart & Marlene Greenebaum Family Foundation
Tiedemann Investment Group
TOTO
UBS Financial Services
Umberto and Clorinda Romano Foundation
Van Houten Farms, LLC.
Vert Charitable Trust
Susan & Barry Weisfeld
Nicole & Seth Yablans
Vivian & Jim Zelter