
Sunrise Association

Our Values
- FUN IS MANDATORY Sunrise is children just being children – having fun playing and laughing together. We want every child, even if they can only attend for one day, to have the best day ever!
- INCLUSIVITY AND DIVERSITY Sunrise is a worldwide organization made up of people from every walk of life who recognize and embrace the particular journey that our children are on. Sunrise actively seeks to create inclusive communities – whether at camp or in the hospitals – that celebrate diversity and equity among all our children and staff while respecting both the distinctions and the commonalities that bind us together as a human family.
- HOPE & HEALING While we cannot cure cancer, Sunrise can provide the healing of the heart as well as the hope that each child can experience the true meaning of childhood.
Our Mission
The mission of the Sunrise Association is to bring back the joys of childhood to children with cancer and their siblings worldwide. This mission is accomplished through the creation and oversight of welcoming, inclusive Summer Day Camps, Year-Round Programs and In-Hospital Recreational Activities, all offered free of charge.
Our Vision
We work towards a world where cancer will not be the defining factor in a child’s life; where children and families navigating the difficult world of pediatric cancer can find hope, love and an extra ray of sunshine; where cultural diversity is embraced and every child is celebrated for who they are and for the unique gifts they bring into the world.
From Our Leadership
Dear friends,
Sitting down to write this letter, the word growth is top of mind. Over these past few years, despite unprecedented challenges, we have seen a season of Sunrise growth unlike others. Our in-hospital programs and services are now in more than 100 hospitals across the country, when just four years ago, that number was 26. This past summer we opened two new camps, and we can’t wait for the opening of our 12th camp this summer, in the Windy City of Chicago. Our staff continues to grow proportionally – as do our partner organizations – assuring that we will continue meeting the needs of the increasing number of families in our orbit while assuring that the quality of our existing programs is protected and nurtured.
Looking beyond the numbers, we begin to understand the meaning of this growth. Take the first annual SunriseWALKS Chicago, which took place in October. More than 200 supporters of all ages gathered nine months before a camper will even set foot in the new camp. The community bundled up outside on a chilly morning and raised nearly $55,000 to welcome Sunrise to their campgrounds. It was a tremendous show of faith by a brand new Sunrise community. We’ve seen this before and we will see it again. Families who have just received a cancer diagnosis for a child have no idea that this inspiring group of people has come together to make each other’s lives better. Their lives are about to interact in the most beautiful ways. Because of us. Because of you.
The numbers inspire us to go further, farther and closer to meeting our goal of reaching one-third of all eligible U.S. pediatric cancer patients and their siblings by 2026.
It is attainable. We remember that when we started out in 2006, we had one summer day camp with 96 children enrolled. By this July, we anticipate having 12 locations worldwide – including our virtual camp, SunriseVX. In addition, we are rapidly increasing our yearround services within hospitals worldwide, including our in-person Sunrise on Wheels programs along with our numerous virtual offerings. All in all, we anticipate engaging more than 40,000 children within a year’s time.
We can do this. We will do this. And the stories you are about to read go beyond the numbers to shine a light on why we do what we do. They highlight the joy and smiles that we bring to children and their families. They celebrate our supporters and partners of all ages who are making these dreams a reality. They celebrate you.
We deeply thank you.


A Look Back At 2022…
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2021 – 2022 Financial Overview
Sources Of Revenue
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Special Events
$3,880,746
-
Contributions and Grants
$4,564,746
-
SunriseWALKS
$1,688,454
-
Misc. Income
$108,179
-
Total Raised in support of the Sunrise Association
$10,242,125
Uses Of Funds
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Day Camps, On Wheels and Year-Round Programs
$7,148,276
-
Management
$1,061,678
-
General Development
$736,041
Assets
-
Total Assets
$16,506,297
-
Net Assets
-
Unrestricted
$8,290,050
-
Temporarily Restricted
$3,888,566
-
Total Net Assets
$12,178,616

Sunrise Programs By The Numbers
Sunrise magic shines brightly from coast to coast in the US and beyond and to children everywhere, through the opening of new camps and multiple in-hospital programs.